Roods
Travel, Culture, Tourism
Branding
App design
App development
UI/UX
Amsterdam
2025
Roods is a location-based mobile app built around the idea that the world itself is the biggest open-air museum. The app allows users to explore their surroundings through curated walking routes that reveal the hidden stories of a city.
Summary
Roods is a mobile app built around the idea that the world is the biggest open-air museum. The app proposes curated routes based on the user’s location and guides them through different stops where they can discover stories about the places around them. The goal was to transform a simple walk into an engaging learning experience that helps people explore cities in a new way.
Challenge
The challenge was to create an experience that encourages people to explore their surroundings while making learning about places engaging and effortless. The product needed to combine navigation, storytelling, and discovery in a simple and intuitive mobile experience.
Solutions
I designed the product from concept to launch, creating the brand identity, user experience, and full mobile interface. The app proposes curated routes with multiple storytelling stops, allowing users to explore cities in a structured and immersive way. I worked closely with a development team to transform the concept into a fully functioning mobile application.
